Moncler Re/Icons campaign stars Cher, JENNIE and Grace Jones, shot by Gabriel Moses

Moncler unveiled its new Re/Icons campaign on Thursday, 15 October, featuring Cher, JENNIE and Grace Jones as “cultural pioneers,” photographed and directed by Gabriel Moses, according to a Business Wire release and WWD.

The campaign

• The project reimagines iconic archive outerwear — including the Karakorum, Verone, Himalaya and Tibb — for a new generation, inspired by alpine pioneer and early Moncler collaborator Lionel Terray.
• Cher wears the Himalaya jacket in white and Verone in black with a yellow scarf nodding to her Bob Mackie “Cher Show” look; JENNIE wears a black Karakorum and caramel Tibb gilet; Grace Jones wears a deep-purple Karakorum referencing her work with Jean-Paul Goude.
• Moncler Group executive chairman Remo Ruffini told WWD the three stars “have never simply reflected culture; they have helped shape it.”

Product and availability

• Re/Icons, first introduced in 2023, now adds a fuller ready-to-wear offer — windbreakers, T-shirts, pants, skirts, beanies, balaclavas, foulards and titanium-and-leather sunglasses inspired by vintage climbing goggles, WWD reported.
• The collection is available at selected Moncler stores and on moncler.com.