Ardmore Group buys London fashion PR agency Modus; founder Julian Vogel stays on as consultant
Belfast-based Ardmore Group has acquired 100% of ModusBPCM, the London communications agency known for fashion, beauty and luxury work, which will revert to its original name, Modus. Strategic director Rosie Pierce becomes managing director; terms were not disclosed.
Ardmore Group, a communications group based in Belfast, has acquired 100% of ModusBPCM, the London agency founded by Julian Vogel in 1987 and known for its work in fashion, beauty, luxury and lifestyle, WWD and AdWorld.ie report. The agency will go back to its original name, Modus. Financial details were not disclosed.
Who runs it now
Modus strategic director Rosie Pierce becomes managing director, while Vogel stays involved as a consultant to support the leadership team and keep continuity for clients. Modus will keep its long-standing collaboration with New York-based BPCM on UK and US client business.
Why the deal
Ardmore says the purchase gives it an established foothold in London’s specialist communications market and adds Modus’s expertise in PR, content and experiential work to its creative, advertising and digital performance services. Modus also gains access to Worldwide Partners Inc, a network of independent agencies in 60 countries in which Ardmore is a shareholder. “Specialists not generalists” are what brands need, Ardmore chairman and CEO John Keane said.
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