Reformation lifts full-year outlook after Q3 sales rise 19.1%

US contemporary brand Reformation on Thursday reported third-quarter sales of $173.6 million, up 19.1% year on year, and raised its full-year outlook, FashionNetwork reported on 6 November.

Channel and geography

• Direct-to-consumer revenue rose 16.7% to $152.8 million, helped by a 23.4% increase in active customers.
• Wholesale and other revenue grew 40.8% to $20.8 million.
• International sales jumped 24.7% to $36.4 million, outpacing the US (+17.7% to $137.2 million).
• The company opened seven stores in the quarter, including the reopening of its Palisades location, ending with 77 retail stores worldwide.

Profit and guidance

Reformation posted a net loss of $1.1 million, or $0.02 per share, versus net income of $5 million, or $0.10, a year earlier. It attributed the swing to discrete tax impacts tied to limits on deducting executive compensation after its 30 July IPO.

CEO Hali Borenstein called it the brand’s 22nd consecutive quarter of double-digit revenue growth. Full-year fiscal 2026 revenue is now guided at $610–612 million (20–21% growth), up from a prior range of $602–606 million.