Dior puts The Gruffalo on its Book Tote in first luxury tie-up for the picture book
Dior and Magic Light Pictures have launched a capsule collection inspired by The Gruffalo, adding the 1999 picture book to Jonathan Anderson's Book Cover line alongside literary classics.
Christian Dior has teamed up with UK producer Magic Light Pictures on a capsule collection inspired by The Gruffalo, the children’s picture book by Julia Donaldson and Axel Scheffler, Licensing Magazine reported on 9 November.
What is in it
The collection centres on Dior’s embroidered Book Tote, with a Gruffalo version reproducing the cover of the original edition, first published in 1999. It also includes men’s trainers, small leather goods and couture charms. It is sold in selected Dior boutiques worldwide and on Dior’s official website.
A picture book among the classics
The bags join Dior’s Book Cover Collection, a line led by creative director Jonathan Anderson that reproduces covers of classic literature on the Book Tote. Licensing Magazine said the partnership is the first collaboration of its kind for The Gruffalo and marks the property’s entry into luxury fashion.
Magic Light Pictures licensing director Aidan Taylor-Gooby said the company was “honoured” to place The Gruffalo alongside some of the world’s best-known works of literature. Prices were not disclosed in the report.
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