Beauty giant Shiseido returns to profit and raises its 2026 forecast
Japan’s largest cosmetics maker posted ¥44.4 billion in net profit for the first nine months of 2026, versus a loss a year earlier, and lifted its full-year sales and core operating profit targets.
Shiseido, Japan’s biggest cosmetics company, returned to profit in the first nine months of 2026, reporting net income of about ¥44.4 billion compared with a loss of roughly ¥44.0 billion a year earlier, according to its results published on Tuesday, 10 November, and reports by RTTNews and BoF.
Higher targets
The company raised its full-year forecasts: it now expects net sales of ¥1.025 trillion, up from ¥990 billion, and core operating profit of ¥87 billion, up from ¥69 billion, according to Shiseido’s notice of revised earnings forecasts.
Context
The turnaround is a notable shift for the owner of brands such as Clé de Peau Beauté, which had been hit in recent years by weak demand in China and in travel retail and had undertaken restructuring. Beauty has been one of the more resilient categories in a difficult year for the wider fashion and luxury market.
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