LVMH and Kering raise the minimum age for models to 18 and adopt zero tolerance on abuse
The two luxury groups updated their 2017 joint models' charter with training, unannounced workplace audits, anonymous reporting and strict rules for nudity; it takes effect from Paris Fashion Week in 2027.
France’s two biggest luxury groups, LVMH and Kering, have strengthened the joint charter on models’ working conditions they first signed in 2017, the companies announced on 8 October.
What is new
- Minimum age 18 for models representing adults in shows or shoots (LVMH had set 16 in 2017).
- Zero tolerance for harassment, abuse or violence, especially gender-based or sexual.
- Training for brands, agencies and everyone involved in castings, shows and shoots.
- Tighter rules on nudity or partial nudity: prior formal agreement, a dedicated space, and no model left alone with a member of the production team.
- An anonymous reporting procedure that protects witnesses, and unannounced checks and audits at workplaces.
The charter also restates commitments to inclusion and to avoiding stereotypes in casting, while respecting each brand’s artistic freedom. According to WWD, the rules apply to all houses wherever they operate and start with Paris Fashion Week Men’s in January 2027.
Kering’s Marie-Claire Daveu said the respect, safety and dignity of those who embody fashion are “non-negotiable”.
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