Mazarine founder raises stake to 86% after private-equity exit, aims to double sales
Paul-Emmanuel Reiffers completed a September buyout of LBO France, Mirabaud and FG Bros, lifting his holding in the luxury creative group to 86%. Jacques Veyrat's Impala took 9%; management holds 5%. Revenue is about €300 million; the U.S. is a growth priority.
Paris-based luxury creative and communications group Mazarine has closed a shareholder reshuffle that leaves founder and CEO Paul-Emmanuel Reiffers with 86% of the company, ending roughly 15 years of private-equity backing, WWD reported exclusively on 19 October.
Exit for LBO France, Mirabaud and FG Bros
The deal, completed in September 2026, bought out LBO France, Mirabaud Private Equity and FG Bros, who had backed Reiffers when he regained a 54% majority in 2022. Law firm White & Case said he exercised a buyback option to strengthen independence over strategy and governance; the transaction was supported by bank refinancing. Financial terms were not disclosed.
Jacques Veyrat entered as a minority investor through holding company Impala with a 9% stake. Managing directors and employees collectively hold 5%. Company representatives put current annual revenue at around €300 million, with about 500 employees worldwide across luxury communications, creative services, events, media, art and cultural production.
Growth targets and markets
Reiffers told WWD he is not preparing a sale: he wants a creative company built for 30 years and more, noting that sons Boniface and Stanislas now work with him in Paris and New York. He aims to double revenue within five years. About 75% of business still comes from France; the rest spans the U.S., China and the Middle East.
U.S. revenue has tripled over three years to about $70 million, he said, with clients including Tiffany & Co. as well as Nike and Apple. Italy is another focus: Mazarine already works with Gucci and Loro Piana and plans a Milan office in 2027, building on work in Venice including Biennale-linked projects. China remains a possible acquisition market despite soft conditions; Middle East plans have been slowed by regional conflict.
Recent diversification includes the earlier purchase of art and exhibition producer Arter and, in June, London PR firm Bacchus. The group also owns Numéro magazine and has developed internal generative AI tools for personalized client experiences. Reiffers framed the luxury slowdown as a pause that favors diversification rather than a structural collapse—an argument aligned with his push for longer-horizon, founder-led control.
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