Interbrand 2026: Hermès, Chanel, Zara and Uniqlo gain value as Nike, Gucci and Prada slide

Interbrand’s annual Best Global Brands ranking shows a widening gap between fashion winners and losers, FashionUnited reported. The total value of the top 100 brands rose 8.1% to about $3.87 trillion; Apple, Microsoft and Google lead the overall list.

Luxury

• Hermès: $45.2 billion, +10.6%, 15th place — the most valuable fashion label in the ranking.
• Louis Vuitton: $45.1 billion, −6.9%, 16th.
• Chanel: $32.9 billion, +8.1%.
• Dior: $8.9 billion, −5%, 85th; Gucci: $8.1 billion, −30.7%, 93rd; Prada: $7.6 billion, −15.1%, 96th.

Sportswear and high street

• Nike lost 35.5% to $21.7 billion (32nd), one of the steepest falls in the entire ranking; FashionUnited links it to the post-2020 shift to direct-to-consumer sales and a focus on financial targets over sport.
• Adidas: $16.1 billion, −7.9%, 56th.
• Zara: $21.6 billion, +11.2%, 33rd — just behind Nike.
• Uniqlo: $20.5 billion, +16.2%, 38th; H&M: $10.4 billion, −12.1%, 80th.

Interbrand stresses cultural relevance, desirability and customer experience as the factors separating brands that turn their strength into growth from those relying on reputation.